Web Logs (‘Blogs’) and the transparency of communications within the Pharmaceutical Industry
For all those who still doubt the influence of the blogs in the pharmaceutical industry, we recommend the purchase of the report Web Logs (Blogs) and the Pharmaceutical Industry published by Data Monitor.
The report describes with precision the growing influence of blogs within the pharmaceutical industry and explains how bloggers can influence patients who search for information on various health issues.
More importantly you will find in this report, specific recommendations for pharmaceutical companies who wish to benefit from this trend and learn how to use blogs to develop a more personalized relationship with their patients.