LSW Life Sciences on the Web

• Corporate and product-based Web sites
• Web-based quarterly and annual reports
• Online press room

• Email campaigns
• Search engine promotion
• Web site traffic report and analysis

To ensure that all projects comply with the Web best practices in all aspects:

• Clearly identified measurable objectives
• Writing style adapted to the Web
• Well structured information
• Novel graphical design supporting brand image
• Coding style that respects the best practices and standards
• Search engine optimization projects
• Results analysis and interpretation

Addressing Web issues that specifically concern your industry:

• How can we promote our products specifically to patients and prescribers?
• How can we use Internet to accelerate volunteer recruitment for our clinical trials?
• What are investors looking for when visiting our corporate Web site?
• What is the best way of presenting our product pipeline on the Web?
• How do regulatory constraints affect information publishing on the Internet?

Our development process is based on six key steps during which there is constant interaction:

• Objectives and target audience definition
• Text development and optimization
• Usability
• Design
• Code
• Site promotion and measurement of results

As a result of the multiple projects completed over the last few years, LSW has optimized its work process, thus offering companies five key advantages:

• Completion of most projects within a few weeks
• Flexibility throughout the development process allowing for continuous adjustment
• Prevention of most common errors which may occur in the course of a life sciences Web project. Comprehensive milestones, thus preventing major errors
• Remote management of most parts of the projects supported by Basecamp
• Highly competitive development costs